How to Price a Jacket
Every jacket has a cost, and a price to the customer. What if we priced this jacket higher? Lower? What does that look like?…
Topic
Pricing
A collection of 4 posts
Nike vs. LVMH
Consider this comparison of Nike & LVMH income statements, side by side, with percentages of revenue broken out.
Two incredible companies doing serious numbers, two completely different strategies behind the…
Ecom Price to Weight Ratio
Something I've thought about for some years now in eCommerce is "price to weight ratio" as a way to sort of normalize margin potential for product…
The Ephemeral Promise of MRR in Subscription Pricing Durability
Anyone who's ever built a subscription business, from software, to communities, to content & education, knows that MRR is not so easy to obtain.…