ROAS is killing your profits
"Ecom" and "DTC" brands tend to classically be run by marketers. So profits are a product of adspend efficiency. Minimal operating costs. Scaling creative.
Many killers…
Topic
Finance
A collection of 6 posts
Learn to Love the Balance Sheet
When I owned a marketing agency, I would set aside time every week to go over the business finances. 99.9% of the time this meant reviewing the P&…
Negative Cashflow Conversion Cycle in Professional Services
The best businesses pay you to operate them.…
How Long Does SaaS Retain Value? Thoughts on Section 174 Software R&D Amortization
Under IRS Section 174 changes, SaaS companies could pay millions in new tax. But why?…
The ROI of Smooth Working Capital
The world likes to run smooth & easy. Smooth is good business, made possible by sufficient working capital.…
Cashflow Phase Shift
Cash vs. accrual accounting. Do you know why this is important?…