De-risking creative driven brands
The market is full of brands that peaked, fell off, and then fell by the wayside.
But it's not a foregone conclusion that brands will fall off at…
Topic
eCommerce
A collection of 4 posts
How fast can your brand double your money?
Every brand, at its core, is a money machine that converts ideas into profits.
This machine starts with ideas which turn into designs, designs into Purchase Orders, cash into inventory,…
Ecom Price to Weight Ratio
Something I've thought about for some years now in eCommerce is "price to weight ratio" as a way to sort of normalize margin potential for product…
ROAS is killing your profits
"Ecom" and "DTC" brands tend to classically be run by marketers. So profits are a product of adspend efficiency. Minimal operating costs. Scaling creative.
Many killers…