Andrew Ishimaru

CFO & Investor

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Topic

eCommerce

A collection of 2 posts

Ecom Price to Weight Ratio

Ecom Price to Weight Ratio

Something I've thought about for some years now in eCommerce is "price to weight ratio" as a way to sort of normalize margin potential for product…

ROAS is killing your profits

ROAS is killing your profits

"Ecom" and "DTC" brands tend to classically be run by marketers. So profits are a product of adspend efficiency. Minimal operating costs. Scaling creative. Many killers…