Ecom Price to Weight Ratio
Something I've thought about for some years now in eCommerce is "price to weight ratio" as a way to sort of normalize margin potential for product…
Andrew Ishimaru
ROAS is killing your profits
"Ecom" and "DTC" brands tend to classically be run by marketers. So profits are a product of adspend efficiency. Minimal operating costs. Scaling creative.
Many killers…
Learn to Love the Balance Sheet
When I owned a marketing agency, I would set aside time every week to go over the business finances. 99.9% of the time this meant reviewing the P&…
Superliquid Strategy
The telephone needed 75 years to reach 100 million users. The car took 25 years. The internet took 7 years. Facebook was 4.5 years. ChatGPT took 2 months and…
The Ephemeral Promise of MRR in Subscription Pricing Durability
Anyone who's ever built a subscription business, from software, to communities, to content & education, knows that MRR is not so easy to obtain.…
Vision, Goals, and Clear Decisions
One of the most difficult parts of running a business is often dealing with people.
After all, what is a business but a collective group coordination problem bound together by…
Negative Cashflow Conversion Cycle in Professional Services
The best businesses pay you to operate them.…
The Six Types of Churn
Churn. The greatest enemy of subscription SaaS.
We hate it. We fight it. We try to eliminate it. But how should we think about it?
In the new world of…
Sharing the Risk in M&A
I sold a business in 2022.
One of the best pieces of advice that I got going into the M&A process at that time was to approach the…
How Long Does SaaS Retain Value? Thoughts on Section 174 Software R&D Amortization
Under IRS Section 174 changes, SaaS companies could pay millions in new tax. But why?…